Empowering customer experience - Visutech and BOBST announce exciting collaboration in the Nordics

Visutech, a leading provider of digital production solutions for the graphic industry in the Nordics, is pleased to announce a strategic partnership with BOBST, one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries.

This collaboration designates Visutech as the distributor for the Nordic countries, marking a significant milestone in delivering exceptional support and sales representation to customers in the region.
The partnership is driven by a mutual commitment to elevate the customer experience by combining BOBST's market leading narrow and mid web portfolio with Visutech's extensive industry expertise and Nordic footprint. With a dedicated team, Visutech contributes its experience in sales, service, infrastructure and education, with a powerful legacy spanning over three decades.

Visutech will cover an extensive range of BOBST's narrow to mid-web products, including flexo, digital, and All-in-One machines. This versatile product range ensures that customers in the Nordics can access tailored solutions that match their specific needs, driving innovation and efficiency throughout the packaging production process.

Through this new partnership, Visutech and BOBST aim to disrupt the packaging landscape in the Nordics. By harnessing their collective strengths, both companies are focused on delivering exceptional value to customers through local expertise and world-class technologies.

   Visutech Bobst2 webb 
From left: Matteo Cardinotti, head of BOBST Narrow/Mid web, BOBST, Johan Lidström, Vice President & COO, Visutech, Jean-Pascal Bobst, CEO, BOBST, Jan-Olof Jungersten, CEO, Visutech, Nigel Tracey, Technology Sales Director - Digital Printing and Converting, BOBST.

Johan Lidström, Vice President & COO at Visutech, highlights the strong collaboration with BOBST and shares his excitement about this new phase, stating, "We are incredibly enthusiastic about embarking on this exciting journey with BOBST. The combination of Visutech's deep understanding of the Nordic market and BOBST's extensive experience creates the absolute best conditions for a successful partnership that will benefit our customers throughout the region."

Anders Wulff, Team Leader for Labels and Packaging at Visutech, emphasizes the significance of BOBST's broad product portfolio within the narrow-mid-web domain for the Nordic market. He underscores, "BOBST's wide product portfolio, including everything from flexo and digital machines to All-in-One solutions, holds great importance for our Nordic market. It provides us a unique opportunity to offer tailored solutions that perfectly fit our customers' needs."

Visutech Bobst webb
Visutech Team at Labelexpo. From left: Jan-Olof Jungersten, Johan Lidström,
Anders Wulff, Henrik Dencker, Max Liljegren , Magnus Rosberg.

For more information, please contact:

Johan Lidström
+46 735155644
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BOBST is one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries.
Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 19 production facilities in 11 countries and employs more than 6 100 people around the world.
The firm recorded a consolidated turnover of CHF 1.841 billion for the year ended December 31, 2022.


Visutech, one of the leading suppliers in the Nordic market when it comes to digital production solutions for the graphic industry. Founded in 1988, Visutech operates in Sweden, Norway, Denmark, and Finland, with its headquarters located in Gothenburg.

Visutech offers a comprehensive range of equipment for commercial, label, and packaging printing from the most prominent suppliers. Together with a competent service organization, wecreate the best conditions for our customers. The service organization is one of the largest within its field in the Nordic region, ensuring fast assistance with extensive expertise and flexibility. For more information, visit www.visutech.se.


Published: 2023-09-12